Consumer Analytics
Deep analytics of the customer journey and behavior throughout the life cycle
360 degree view
- Deep analytics of consumer behavior, interpretation of his lifestyle, interests, psychotyping
- Identification of preferred price segments for products and services
- Identification of the main drivers of purchases and use of services
- Finding new micro segments
- Assessing price sensitivity and propensity to buy due to promotions
Micro segmentation and behavioral analytics
- Customer segmentation based on behavioral patterns
- Choosing the most appropriate campaigns for individual clients
- Analysis of the missions of the store visits
- Search for new client archetypes
- Analysis of customer experience, touch points and his journey within the loyalty program
Customer Relationship Strategy
- Create micro segments to personalize the customer experience
- We help you understand how to create loyalty and ensure repeat purchases
- Communication through preferred channels at a convenient time for the client
- Predicting what next offers need to be made for customers
- Identification of proposals that solve customer problems
BSSL International Business Startup Services Ltd